You've probably been hearing a lot about long tail and short tail keywords, but you're not quite sure what the difference is.
Or maybe you are wondering if one type of keyword is better than the other. You’ve come to the right place! In this article, we will discuss the difference between long tail and short tail keywords, as well as the advantages and disadvantages of each.
One of the biggest challenges people face when it comes to long tail and short tail keywords is not knowing which one to use. Another common challenge is not understanding the difference between the two types of keywords.
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We all know how frustrating it can be to try and figure out which type of keyword is right for our website or blog. Long tail vs short tail keywords, what’s the difference? And which one should we be using? It’s a common challenge that many people face. But don’t worry, by the end of this article you will have a better understanding of the difference between long tail and short tail keywords, as well as the advantages and disadvantages of each. So let’s get started!
Long tail vs short tail keywords: what’s the difference?
One of the biggest differences between long tail and short tail keywords is the length of the keyword phrase. Long tail keywords are usually 3 or more words, while short tail keywords are typically 1-2 words.
Another difference is that long tail keywords are more specific, while short tail keywords are more general. For example, a long tail keyword might be “red Nike sneakers size 12,” while a short tail keyword might just be “Nike sneakers.”
Long tail keywords are also less competitive than short tail keywords, which means they may be easier to rank for in search engines. And finally, long tail keywords tend to have a lower search volume than short tail keywords.
Long tail keywords are usually 3 or more words
While short tail keywords are typically 1-2 words. Long tail keywords are more specific, while short tail keywords are more general. Long tail keywords are also less competitive than short tail keywords, which means they may be easier to rank for in search engines. Long tail keywords tend to have a lower search volume than short tail keywords.
The advantage of long tail keywords over short tail keywords
One of the biggest advantages of using long tail keywords is that they are usually less competitive than short tail keywords. This means that they may be easier to rank for in search engines. Long tail keywords also tend to have a lower search volume than short tail keywords, which can be beneficial if you are just starting out and don’t want to get buried in a sea of competing websites.
Another advantage of long tail keywords is that they are usually more specific than short tail keywords. This means that they are more likely to convert into sales or leads. And finally, long tail keywords can help you target a specific niche audience that is more likely to be interested in what you have to offer.
The main disadvantage of long tail keywords is that they usually have a lower search volume than short tail keywords. This means that you may get less traffic to your website or blog if you rank for a long tail keyword.
Another disadvantage of long tail keywords is that they can be more difficult to target than short tail keywords. This is because long tail keywords are usually more specific, which can make them harder to find. And finally, long tail keywords may not be as effective as short tail keywords when it comes to brand awareness.
Short tail keywords are 1-2 words
Short tail keywords are typically 1-2 words. Short tail keywords are more general, while long tail keywords are more specific. Short tail keywords are also more competitive than long tail keywords, which means they may be harder to rank for in search engines. Short tail keywords tend to have a higher search volume than long tail keywords
Advantages of Short Tail Keywords
The main advantage of short tail keywords is that they tend to have a higher search volume than long tail keywords. This means that you are more likely to get traffic to your website or blog if you rank for a short tail keyword.
Another advantage of short tail keywords is that they can be easier to target than long tail keywords. This is because short tail keywords are usually less specific, which can make them easier to find. And finally, short tail keywords may be more effective than long tail keywords when it comes to brand awareness.
Disadvantages of Short Tail Keywords
The main disadvantage of short tail keywords is that they are usually more competitive than long tail keywords. This means that they may be harder to rank for in search engines. And finally, short tail keywords can be less effective than long tail keywords when it comes to converting into sales or leads.
How to use long tail and short tail keywords for your website or blog
How to use Long tail keywords
Long tail keywords can be a great way to target a specific audience and get less competition. However, they may have a lower search volume than short tail keywords.
To use long tail keywords, start by brainstorming a list of potential keywords that are specific to your business or website. Once you have a list of potential keywords, you can use a keyword research tool to find out which keywords are most relevant to your business.
Once you have a list of relevant keywords, you can start incorporating them into your website content. Make sure to use the keywords throughout your website, including in the title, in the body of your text, and in your meta tags.
In addition to using long tail keywords on your website, you can also use them in your blog posts and social media updates. This will help you reach a wider audience and get more traffic to your website.
How to use Short tail keywords
Short tail keywords are more general, which means they may be easier to rank for in search engines. However, they can also be more competitive than long tail keywords.
To use short tail keywords, start by brainstorming a list of potential keywords that are relevant to your business or website. Once you have a list of potential keywords, you can use a keyword research tool to find out which keywords are most relevant to your business.
Once you have a list of relevant keywords, you can start incorporating them into your website content. Make sure to use the keywords throughout your website, including in the title, in the body of your text, and in your meta tags.
In addition to using short tail keywords on your website, you can also use them in your blog posts and social media updates. This will help you reach a wider audience and get more traffic to your website.
Do you have any questions about long tail vs short tail keywords?
Check out our FAQs below or feel free to get in touch.
Keyword FAQs
Long tail keywords are more specific, and usually longer, than short tail keywords. Long tail keywords are less competitive, which means they may be easier to rank for in search engines.
Short tail keywords are more general, and usually shorter, than long tail keywords. Short tail keywords are more competitive, which means they may be harder to rank for in search engines.
To use long tail keywords on your website, start by brainstorming a list of potential keywords that are specific to your business or website.
Once you have a list of potential keywords, you can use a keyword research tool to find out which keywords are most relevant to your business.
Once you have a list of relevant keywords, you can start incorporating them into your website content. Make sure to use the keywords throughout your website, including in the title, in the body of your text, and in your meta tags.
To use short tail keywords on your website, start by brainstorming a list of potential keywords that are relevant to your business or website.
Once you have a list of potential keywords, you can use a keyword research tool to find out which keywords are most relevant to your business.
Once you have a list of relevant keywords, you can start incorporating them into your website content.
Make sure to use the keywords throughout your website, including in the title, in the body of your text, and in your meta tags.
In addition to using short tail keywords on your website, you can also use them in your blog posts and social media updates. This will help you reach a wider audience and get more traffic to your website.
Long tail keywords are important because they are less competitive than short tail keywords. This means that they may be easier to rank for in search engines. In addition, long tail keywords tend to be more specific, which can help you attract a more targeted audience to your website.
Short tail keywords are important because they tend to be more general, which means they may be easier to rank for in search engines. In addition, short tail keywords can help you reach a wider audience since they are more likely to be searched for by potential customers.
There are some great keyword research tools you can use, some free, some paid for.
Ones that we have used in the past include:
- Google Keyword Planner (free)
- Keywords Everywhere (free + paid plan)
- Keysearch (paid plan)
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