What is keyword research?
Before I take a look at why keyword research is so important, let`s just briefly cover what keyword research actually is.
No matter what industry you’re in, keyword research is essential to your success. By understanding what keywords are being searched for, you can tailor your content to be more visible in search engine results pages (SERPs), which ultimately leads to more traffic and conversions.
The importance of keyword research Keyword research is the most crucial step of your content marketing strategy because it s responsible for helping you understand what search terms your target audience is using to find products and services that are relevant to your business. In other words, the search terms you target are the most important factor in determining whether or not people will find your content.
Let’s take a closer look at why keyword research is so important and how you can get started.
Table of Contents
The importance of keyword research
Keyword research is the most crucial step of your content marketing strategy because it’s responsible for helping you understand what search terms your target audience is using to find products and services that are relevant to your business.
Keyword research determines the right conversations to have
Keyword research helps you determine which search terms are relevant to your business. For example, if you’re a fitness trainer, then you might target the search term “fitness trainer”
Keyword research helps you understand the needs of your target audience
Using our fitness trainer example, you might want to know what concerns and questions people have about losing weight and getting in shape. Keyword research will help you find those concerns and questions.
It will also help you understand which search terms are more valuable than others. For example, if you’re an SEO consultant, then you might want to know which search terms are the most expensive so that you can focus on those first.
Keyword research helps you find new keyword ideas. Keywords are everywhere, and the more you look for them, the more you’ll find them.
How to do keyword research
You can do keyword research with Google’s Keyword Planner tool or with a keyword research tool like LongTail Pro or Keysearch (I recommend this and it is the one we use here at Cubed Fusion). They all work much the same way and give you a tonne of information about how many people search for specific keywords, how much the competition is, or keyword difficulty, and how much people are paying per click for that specific keyword.
The best way to do keyword research is to start with a broad keyword, like ‘dog training’ or ‘seo’. Then you can dig into that and see what the exact terms are that people are looking for.
You can also use your preferred keyword research tool to look at the search volumes for specific keywords and see how many people are searching for that term. It will also give you an idea of how much competition you have in the market, which is great if you’re trying to rank on the first page.
Then you can look at which keywords are the most expensive. In this case, ‘dog training’ is already a broad keyword and there’s already a lot of competition. Therefore, it would be much more expensive to rank for that keyword than ‘dog training in London’. The point I want to make is that you can use this tool as a way of seeing what terms people are using to find your product or service. If you’re a local business, it’s really important to do that because otherwise you might end up wasting money on Google Adwords.
The benefits of keyword research
The real benefit of keyword research is that it will help you to understand what people are typing into Google when they’re looking for your product or service.
Once you’ve done that, you can use the data to optimise your website and SEO campaign. This is because it will help to define what terms you want your site to rank for. It’s also a really good tool for understanding the competition you might face in Google.
If you’re a local business, keyword research will also help you to understand the terms that people are using to search for local businesses in your area. You can then optimise your website, SEO campaign or Google Adwords campaign accordingly.
Keyword research is a vital part of search engine optimisation process, and it’s also very important for your content marketing strategy. It will help you to understand the terms that people are using to search for products or services related to yours.
TIP – If you are thinking of having a new website built, carry out your keyword research first as this will help determine the page structure of your website in terms of URLs and Page Titles.
Keyword research tools
There are many keyword research tools available online. I personally use Keysearch but others include:
- Google Adwords Keyword Planner
- Keywords Everywhere
- SEO Book’s Keyword Tool
- Long Tail Pro
All are great tools, but it depends on your budget. It’s worth trying out a few different tools to see what works best for you.
TIP It is also useful to research your competitors’ keyword strategy as this will help you understand what terms they are using and whether there is a gap in the market for your product. Example: If you sell dog collars and leads, then you need to know what people are searching for when they want to buy them.
Keywords are the lifeblood of a successful website. If you don’t have the right keywords, then you could be missing out on potential customers. It’s all about doing some research and finding out what people are searching for when they want to buy your product or service. With the right keywords, you can easily tap into a market of potential customers.
Keyword Research FAQs
Keyword research is essential, as it tells you what people are searching for when they want to find a product or service from your website. If you’re selling dog collars and leads, then you need to know what people are looking for?
If you already have keywords, then you need to check whether they are still relevant. For example, if you’re selling dog collars and leads, then you need to know whether the word “dog” is appearing in searches.
The best keywords to target are the ones that are relevant to your business. For example, if you’re a plumber and you want to target people in London, then you need to focus on the word “plumber”. This will give you higher rankings on searches for this term.
Keyword research helps you to know what people are searching for. It’s also important as it makes your SEO more effective and targeted. What is the best way to optimise my website? The best way is to use a mixture of on-page and off-page SEO.
Keyword research involves analysing competition, traffic and demand. What is the importance of on-page optimisation? On-page SEO includes all of the factors that you can control from within a website. These include things like page titles, meta descriptions and alt tags.