Why do so many businesses use WordPress?
Do you know that 35% of the internet is powered by WordPress? That’s right – more than a third of all websites on the world wide web use WordPress as their content management system (CMS).
But why is WordPress so popular?
Now I will be completely honest with you…
Years ago I was not a fan of WordPress, but over the years as more and more clients turned to the platform and with the help and patience of some excellent WordPress experts in Norwich, I soon became a fan!
So, I want to explore my 10 reasons why businesses use WordPress. Directly below is an Infographic showing at a glance the 10 reasons, but please scroll on for a more detailed look.
Table of Contents
#1 WordPress is Cost-Effective
One of the reasons why I love WordPress, and the reason it is so popular, is because it is cost-effective.
Using WordPress has saved me a lot of money over the years and it can certainly save your business a lot of money too. Why?
Because it is open source software. This means that businesses don’t have to pay for a license to use it.
Combine that with the vast amount of free plugins and themes available for WordPress which can further reduce the cost of setting up and maintaining your website.
#2 WordPress is Flexible
Another reason why so many businesses use WordPress is because it is very, very flexible. No, I don`t mean it can stretch and touch its toes! Something I struggle with these days! LOL
What I mean is, as a flexible Content Management System (CMS), WordPress can be used to create virtually any type of website imaginable. Both myself and Martyn have had the privilege of working on an array of WordPress website designs over the years, something we both absolutely love to do.
Whether you need a simple blog or a complex eCommerce website, WordPress can be used to create it.
There are also many plugins and themes available which can be used to add additional features and functionality to your website. Trust me, I am like a kid in a sweet shop once I start looking at all the plugins available!
#3 WordPress is User-Friendly
Another one of the main reasons, and the reason I wanted to include it in here, businesses use WordPress is because it is so user-friendly.
Even if you don’t have any technical skills, you can easily create a beautiful website using WordPress. The backend of WordPress is very intuitive and easy to use.
To help you too, there are many resources available which can help you learn how to use WordPress if you need any assistance.
#4 WordPress is SEO Friendly
Compared to other platforms I have experienced, WordPress websites are easy to optimise for search engines because they are well-structured and have clean code.
As I just mentioned, there are many SEO plugins available which make it easy to optimising your website for the search engines.
Plugins we use include:
These two plugins, free to use, make it so easy to understand what you need to do to optimise each page and post with guided actions and a scoring system to let you know how you are doing.
A word of warning here though, don`t get hung up on the scoring system. By all means optimise your pages to rank well, but make sure you write content for your audience and not Google!
As a result, those businesses that use WordPress, and use it wisely with these plugins, tend to get more traffic from search engines than those that don’t.
#5 WordPress is easy to use
10-15 years ago I never thought I would say this!
You don’t need any technical skills to create a website using WordPress.
In fact, the backend (admin console/panel) of WordPress is very intuitive and easy to use.
#6 WordPress is versatile
As I mentioned earlier, you can use WordPress to create any type of website imaginable. Whether you need a simple blog or a complex eCommerce website, WordPress can be used to create it.
Again, as I have mentioned, there are so many plugins and themes available which can be used to add additional features and functionality to your website.
#7 WordPress has lots of extensions (plugins)
Ok, let`s mention it again!
There are plugins available for almost anything you can imagine. Kid in a sweet shop time!
Whether you need a plugin to add an eCommerce store to your website or a plugin to improve your website’s SEO, there is likely a plugin available which can help you.
Try this…go to Google and search for “XXXXX wp plugin” (the XXXXX being whatever you can think of, and see what comes up.
For example, “Reviews wp plugin” and you get these results.
#8 WordPress is constantly improving
WordPress is always working on new features and improvements.
What I love is the fact there is a large community of developers who are always creating new plugins and themes. As a result, WordPress just keeps getting better and better.
One great resource is WP Beginner, a great community and guide that helps not just beginners but experienced WordPress designers and developers too.
#9 WordPress is well-supported
As I just mentioned, there is a large community of developers and users who are always willing to help if you need it.
In fact there are so many resources available which can help you learn how to use WordPress.
#10 WordPress is scalable
And finally, whether you have a small website or a large website, WordPress can handle it.
I will just stress this again, there are many plugins and themes available which can be used to add additional features and functionality to your website.
WordPress is constantly improving which means that it will be able to handle even more traffic in the future.
What I love about WordPress is that your website will grow with you as your business grows. You can add more pages to your site as your product or service range increases, you can ad as many blog posts to your site as you want, increasing the number of web pages that get indexed and ranked by Google.
Conclusion
As you can see, there are many reasons why businesses use WordPress, and why Martyn and I love it so much.
If you are looking for a CMS for your business website, then you should definitely consider using WordPress. It is cost-effective, flexible, user-friendly, and SEO friendly.
If you need any help please get in touch.
WordPress FAQs
There are many reasons why businesses use WordPress. Some of the reasons include that it is cost-effective, user-friendly, SEO friendly, and scalable.
Almost any type of website can be created using WordPress. Whether you need a simple blog or a complex eCommerce website, WordPress can be used to create it.
Yes, WordPress is easy to use. You don’t need any technical skills to create a website using WordPress. The backend of WordPress is very intuitive and easy to use.
There are many resources available which can help you learn how to use WordPress if you need any assistance.
Yes, WordPress has good support. There is a large community of developers and users who are always willing to help if you need it.
There are many resources available which can help you learn how to use WordPress.
Yes, WordPress is scalable.
Whether you have a small website or a large website, WordPress can handle it. There are many plugins and themes available which can be used to add additional features and functionality to your website.
WordPress is constantly improving which means that it will be able to handle even more traffic in the future.
One of the main drawbacks of using WordPress is that it is not as secure as some of the other CMSs.
However, there are many security plugins available which can help to mitigate this issue. WordPress can be slow if you don’t have a good hosting plan or if you don’t optimise your website properly.
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