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An SEO strategy is a plan of action designed to improve search engine rankings.

This can be done through optimising the website content, structure and on-page elements like titles, metatags and anchor text, as well as developing off-page SEO tactics like link building and social media engagement.

By improving the visibility of a website in search engines, an SEO strategy can help attract more website visitors, and ultimately convert more leads into customers.

There are many benefits to implementing an SEO strategy for your business. Some of the main benefits include:

-Increased website traffic: By optimising your website for search engines, you can increase the amount of traffic that your website receives from organic search results. This can lead to more customers and sales for your business.

-Improved search engine rankings: A well-optimised website will rank higher in search engine results pages (SERPs), which can lead to increased brand awareness and visibility.

-Cost-effective marketing: SEO is a cost-effective marketing strategy that can help you reach your target market without breaking the bank.

-Increased website usability: A user-friendly website is more likely to be visited and shared, which can lead to increased traffic and customers.

-Long-term results: Once your website is optimised for search engines, the results are long-lasting. This means that you can continue to reap the benefits of SEO for years to come.

An SEO strategy should be updated regularly, at least once a month, to ensure that it is keeping up with the latest changes in search engine algorithms and trends.

Additionally, any changes to your website or blog should be promptly reflected in your SEO strategy.

Some common mistakes made when implementing an SEO strategy include not doing keyword research, not optimising website content, and not building backlinks.

Additionally, some people try to game the system by using black hat techniques such as keyword stuffing and link farms, which can result in their websites being penalised by search engines.

Finally, failing to monitor and adjust your SEO strategy as needed can also lead to poor results.

There is no definitive answer to this question as the cost of an SEO strategy can vary greatly depending on the scale and scope of the project.

However, a well-executed SEO campaign can be very cost effective, especially compared to other marketing channels.

Additionally, SEO can provide a long-term ROI that continues to grow as your website continues to rank higher in search engine results.

Please get in touch to discuss having an SEO strategy created for your business

There are a number of indicators that can show whether an SEO strategy is working.

These include an increase in traffic, higher rankings in search engine results pages (SERPs), and increased brand awareness or visibility.

Additionally, businesses may see more leads and sales as a result of their improved SEO.

Ultimately, the goal of any SEO strategy should be to improve the visibility and ranking of a website in order to increase its traffic and, ultimately, its conversions.

Keywords are important words or phrases that describe the content of your website.

They help search engines understand what your website is about so they can match it with relevant searches.

You should aim to use a few keywords throughout your website, including in your page titles, headlines, and in the body of your content. Using too many keywords, however, can result in keyword stuffing, which is when a website stuffs its content with so many keywords that it becomes difficult to read. This can hurt your website’s ranking and make it less likely to show up in search results.

So, use keywords thoughtfully and sparingly to ensure your website provides a great user experience.

There is no hard and fast rule when it comes to the order of keywords in website content or blog posts.

However, as a general guideline, it is advisable to place your most important keyword at the beginning of the title, headline or lead paragraph, followed by secondary keywords throughout the rest of the content.

This will help ensure that your content is both relevant and keyword-rich, which will help improve your chances of ranking highly in search engine results pages.

Backlinks are links that point to your website from other websites.

They are an important part of SEO because they help search engines understand how popular and authoritative your website is. The more backlinks you have, the more likely you are to rank high in search engine results pages (SERPs). There are a few ways to get backlinks:

1. Reach out to website owners and ask them to link to your website
2. Submit your website to online directories
3. Create high-quality content that other websites will want to link to
4. Engage in social media and encourage others to share your content
5. Participate in forums and other online communities
6. Get listed in local directories and business listings
7. Guest blogging

On-page optimisation is the process of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines.

On-page optimisation refers to both the content and HTML source code of a page that can be optimised, as opposed to off-page SEO which refers to links and other external signals.

There are a number of factors that go into on-page optimisation, and they can be divided into two categories: content and code.

Content is the most important factor in on-page optimisation. The content on your page must be relevant to the keywords you want to rank for, and it must be well-written and engaging.

Code optimisation is the second factor, and it refers to the HTML source code of your page. You can optimise your code by using proper formatting, using keywords in your title and meta tags, and using canonical tags to avoid duplicate content.

On-page optimisation is important because it helps search engines understand what your page is about and whether it is relevant to the keywords you want to rank for. Optimising your pages can also help to increase your click-through rate from the search engine results page, as your page will be more likely to appear higher up on the results page if it is optimised correctly.

Off-page optimisation is the process of optimising a website to rank higher in search engine results pages (SERPs). It is a form of search engine marketing (SEM) that promotes a website through the use of links from other websites.

Off-page optimisation is important because it helps to build the authority of a website, which can lead to higher rankings in SERPs.

Additionally, off-page optimisation can help to increase the visibility of a website, which can also lead to more traffic and conversions.

There are a number of common techniques used to improve website ranking in search engine results pages (SERPs).

Some of these include optimising your website for specific keywords, building high-quality backlinks, and creating fresh and relevant content. By using these and other SEO best practices, you can help your website achieve better and higher organic search rankings.

There are a few different ways that you can track the progress of your SEO efforts over time.

One way is to use Google Analytics to track traffic to your website from organic search results.

Another way is to use a tool like Moz or Ahrefs to track the number of backlinks pointing to your website.

Finally, you can also keep an eye on your website’s organic search ranking position in Google to see how it is improving over time.

With our monthly SEO services you have the perfect choice!

The Done With You package may be the best option as we can help you understand more about SEO with the added support each month as part of the package.

If you do not want to manage your own SEO, then the Done For You package would be a better option. Your package can be tailored to your budget and to what you can realisticly afford each month.

The first step is to have an SEO strategy created based around your requirements.

You can have a bespoke SEO strategy created as a one-off or if you sign-up to one of our SEO packages this will be created for you as part of your campaign